Local SEO: Will they find you, and do they know where your business is located in Ontario?
Local SEO is changing faster than ever before. Since Google’s Pigeon update in 2014, the importance of local SEO has grown, leading many business owners to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. Others, who already practiced regular local optimization strategies, saw the update as a opportunity to optimize their Local SEO campaigns even further.
Every business owner knows that marketing or SEO is important in a successful business. But understanding why local SEO is so important can be more difficult sometimes. When most people think about local marketing (Local SEO), they think about flyers, ads in newspapers, signs and so on. Unfornately the time has changed, these kind of advertisements are no longer profitable. Online local marketing, including SEO, is essential for businesses to grow and to increase their sales.
Online users, whether it is on a desktop or on a mobile device, don’t want to spend energy on finding company information anymore. 80% of search engine users will only look on the first page with search results. You have to be there.
Tell your potential customers that you exist
An professional online presence is the only way to tell your local audience that your business exists. How many people will drive by compared to browsing the internet, will they all see your business while they drive by, and if they do, will they know what your business can provide them? Local SEO is the only, and the best way to provide your local audience with the information they need while they’re looking for products or services. At this point, it is a big advantage to be on the first place in search results.
Local SEO optimized in Norwich Ontario
In order for Google and other search engines to serve users with the most relevant information using the vast amount of data they have on us, local based results will become more and more prevalent. As you can see in the picture above there are 3 important parts to optimize your website for Local SEO as I did for “web design Norwich Ontario”.
1. Use Google Maps to optimize your Local SEO
2. Adjust and optimize your web pages for a good Local SEO
3. Use ”Google my Business to optimize your Local SEO
How can you use these services to optimize your Local SEO?
Whether your business is in Norwich, Woodstock, Burgessville, Simcoe, Tillsonburg or somewhere else, the first thing you have to do is setting up a Google Business Page. Fill in as much information as you can, your company address, business hours, business description, and contact details. After you complete this Google verify your information, and a couple weeks later your business will show up in Google results and on Google Maps!
Optimize your web pages for Local SEO.
The first part is done! Now it’s time to optimize your web pages to show up in local search results. Maybe you never heard of it, but NAP is the most important thing to include on your website. NAP stands for Name, Address, Phone number. Be sure that NAP is everywhere on your website! The easiest way to do this? Place your company information in the header or footer on your website.
The last but also the most important thing is to optimize your website for Local SEO. Use keywords and optimize your headings and web text, including brand names, specific keywords and the location to get the best results.
Is this everything you have to do to optimize your business for Local SEO?
Unfortunately, no. Local SEO is a process what will never stop. Optimize your content, refresh your text and pictures, keep your company information up-to-date, use inbound links on your own website, and create backlinks on other websites (linkbuilding). Create a user-friendly browse experience for your web visitors, and use social media to share your content with the world. But don’t worry, if you keep your online presence up-to-date it will be worth all the money and time you spend on it.