Website Optimization for Target Box based in London, Ontario

Albertus Photo and Design recently optimized Target Box’s website. This company provides storage and moving services in the cities of London, Cambridge, Guelph, Kitchener, and Waterloo.

Their previous website was not responsive, as a solution Albertus Photo and Design developed a responsive web design in order to optimize the user-experience on every technical device.

Web Conversion Optimization is used to increase the ROI on Google Adwords Campaigns. In this case, three main aspects were improved: the landing page layout, contact form integration on every landing page, and web text optimization.

In addition, photography was provided in order to attract website visitors and to optimize the ROI on the website. The reason for these adjustments was considering people like to see professional and concise pictures of what the company is offering before they trust the business and use the service that is offered.

Details


Client:  Target Box
Location: London, Ontario
When: June & July, 2016
What did we do: Website Optimization, SEO, Google Adwords

Website Optimization Targetbox London Ontario

Google Adwords

Another vital aspect that was set up was the use of Google Adwords. Adwords campaigns were set up in multiple locations ensuring the CTR (Click Through Rate) increased along with a expansion on conversion rate. In the first months, the CTR increased from 2.3% to 8.9%. Albertus Photo and Design set up multiple campaigns in the designated location to compare the results. Also to create an opportunity to optimize the Google Adwords campaigns within a small time frame.

SEO (Search Engine Optimization)

Albertus Photo and Design optimized the web text using specific keywords for the On-Page SEO. A blog page was setup and started out with 6 blogs posts with important and specific keywords to increase the general SEO. Last but not least, we have set up all the locations on Google Business Pages to increase the Local SEO in London, Guelph, Waterloo, Cambridge, and Kitchener.